Join the SEOS Committee as a Social Media Officer and be a critical part of the team to help make SEOS one of the best Open Studios events in the UK.
South East Open Studios (SEOS) is a not for profit organisation that exists to encourage public interest in the visual arts across the whole of the South East. The aim is to enable artists and makers in Kent, East Sussex and the Surrey borders, to engage with their communities and directly connect with art lovers.
Our vision is to enable artists and makers to forge connections and develop meaningful relationships that will establish them and their practice within their communities and the wider arts arena.
We run key campaigns before and during recruitment and in the lead up to the event, and we use our social media platforms to keep SEOS ‘front of mind’ throughout the year.
We encourage our artists and makers to use Social Media to their advantage and promote themselves, and the event, to drive visitor numbers and interest. Our feed usually comprises a mixture of ‘in-house’ created branded content, reposts of artwork from our members and occasionally non-SEOS posts that are relevant to our artists (i.e. out of area competitions etc.).
Areas of responsibility include:
- Developing creative and engaging social media content.
- Monitoring and analysis of SEOS social media (primarily Instagram, Facebook and also Bluesky) performance and analytics, such as reach, engagement, and conversions, to identify areas for improvement and optimise content strategies.
- Working with the designer to prepare on-brand content to enhance social media posts and visual content.
- Outline a social media plan for the year and identify key campaign dates and requirements.
- Monitoring the seopenstudiosmedia@gmail.com email address.
- Working with the other committee members and the Treasurer to establish a social media advertising budget and how it can be most effectively used.
- In collaboration with our graphic designer put together eye-catching visual campaigns and manage their roll-out at key points during the year.
- In collaboration with our marketing officer manage social media content calendar and scheduling tools to ensure consistent posting and timely delivery of content.
- Set up and manage payment for targeted campaigns at recruitment and for event promotion using Facebook’s Meta Business Suite and Advertising Centre.
- Writing the social media report for the Annual Report at the end of the SEOS year.
- Attending committee meetings as necessary .
Experience using 3rd party social media scheduling websites such as Buffer, managing paid campaigns on social media would be highly beneficial. Experience using graphics programs and software such as Canva or the Adobe Suite would also be beneficial but not essential, as you will be working with our in-house designer.
Honorarium
This is a voluntary role with an annual honorarium of £820, paid in two instalments.
FURTHER INFORMATION
To apply for this role, please submit a brief covering letter and a cv including any experience in using social media to marketing@seos-art.org